Kalium's focus on marketing is the essence of establishing partnerships with highly-qualified medical professionals with whom it maintains continuous communication.

Through this continuous communication, Kalium shares researched information on both new and existing products as well as up-to-date developments in the industry through articles in professional journals, regional and local magazines and newspapers, television interviews, and media.

Exchange of scientific knowledge is also delivered during exhibitions and workshops with customized and personalized demonstrations. Kalium's regional presence at medical and anti-ageing exhibitions enables current relationships to be consolidated and new ones to be formed.

This ensures constant interaction between Kalium and its target market, guaranteeing that all requirements are fulfilled. Kalium's collateral is comprised of brochures, leaflets, up-to-date clinical studies and patient handouts.